#IsThisOK is part of Greater Manchester’s work to tackle gender-based violence. It is aimed at men and boys and focusses on challenging the behaviours that contribute to gender-based violence, such as sexual harassment of women and girls whilst out in public.
We delivered a survey on behalf of Hitch Marketing focusing on young males living within central Manchester. The survey data was used throughout the campaign and within creative providing statistics relating to men in Greater Manchester’s attitudes and behaviours towards women and gender-based violence (GBV).