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Rude Health

We were very excited to work with the B-Corp certified, food and drinks brand on concept test for their new product range. 

Running two parallel surveys, each with 1,000 respondents, we matched the demographic breakdown of Rude Health’s customer base in the UK.

With the use of colourful product images, the surveys were engaging and mobile optimised, capturing both quantitative and open end qualitative data. The two data sets allowed direct comparisons between the concepts and highlighted clear trends in consumer perceptions, which were particularly insightful when cut by segments from different regions and ages.

“We needed to understand which of two innovation concepts would have the highest chance of success and what the key drivers were. The research and support from Obsurvant was immensely helpful.”
Sam Maguire, Head of Marketing, Rude Health