It’s no secret that the music landscape is in a constant state of flux.
Tastes changing, habits shifting and prices rising are just a few of innumerable factors that influence how, where and why we listen to music.
In a recent live music poll of 2,013 UK consumers, we dug deeper into their behaviours and motivations when it comes to music and live events, and how organisers can draw in the crowds in 2025.
Key takeaways:
💷 Purchasing Power ~ 57% say that rising ticket prices have affected their ability to purchase tickets for an event or festival.
🤘 Event Ticket Influences ~ Artist familiarity is a key influence of ticket purchase (57%), highlighting the importance of headliners.
🕺 Festival Ticket Drivers ~ Among 18-24s, line-up release (40%) is more likely to drive festival ticket sales than ticket release (26%) among 18-24s.
📲 Music Discovery ~ Social Media plays a vital role in the discovery of new music among the under 35s, in line with music apps like Spotify.
🎸 Gig-Goers ~ When asked about their perfect weekend, 1 in 5 Brits ranked ‘going to a live music gig’ as their top preference, though over half prefer staying in by themselves/with friends.
Please get in touch if you’d like to see the full data tables.
