Obsurvant conducted research commissioned by The Heard on behalf of Waitrose, exploring changing dining habits and attitudes towards premium meals at home.
The research found that 62% of UK adults are dining out less often than they were six months ago. The findings feature in Waitrose’s Christmas 2026 range announcement.
Methodology
Obsurvant surveyed 2,002 UK adults between 5 and 7 August 2026. Respondents completed the online survey on mobile and desktop devices.