PR Research Agency | Consumer Surveys, B2B Research & Opinion Polling
Obsurvant is a specialist PR research agency. We work with agencies to frame the right questions, meet the brief and deliver insights that make your clients’ campaigns impossible to ignore. Better headlines begin with better questions and that’s where we come in.
From nationally representative consumer polling to specialist B2B audiences, we handle the whole project, from brief and questionnaire design through to fieldwork, analysis and media ready findings.
Fast, 24 hour turnarounds, transparent methodology and reliable data come as standard.
What do we mean when we talk about ‘Proper Reseearch’?
We offer best-in-class methodology, with none of the fluff. Meaning we take care of the complexity behind the scenes, giving you insights that are simple to understand, and easy to apply.
Everyone promises quality. Obsurvant was built to actually deliver it. if the data is flawed, the headline is too.
We’re accredited company partners of the Market Research Society, members of the British Polling Council and signatories of the Global Data Quality Initiative.
Every dataset we deliver is built to withstand the scrutiny that comes with media coverage. At Obsurvant our research methodology and our multi layered approach to respondent screening ensures reliability and confidence within your data.
PR Research Services
We support agencies and brands with:
- Consumer surveys
- Nationally representative polling
- B2B research
- Thought leadership studies
- Brand perception research
- Public affairs polling
- International surveys
- Campaign tracking research
Whether you’re looking for a quick turnaround poll or a large scale international study, we build the research around your objectives. Whatever the project, we deliver credibility within the data.
Who We Work With
We work with PR agencies, in house communications teams and brands commissioning thought leadership, consumer insight and opinion polling.
We’re partnering with agencies on a weekly basis and most of our PR agency clients white label our services.
On the brand side we’ve worked across organisations including the NHS, Night Time Industries Association, Pride in London, The Hunger Project, Purdy & Figg and Boomtown Festival.
Publications including The Guardian, BBC News, The Telegraph, NME and Newsweek have featured our research.
What Makes a Good PR Survey?
The best PR surveys ask questions that are relevant to the audience, support the campaign and generate genuinely newsworthy findings. The best data comes from engaged respondents.
It needs to be clear, unbiased and capable of producing a finding that means something to a journalist and their readers.
Bad survey design is the most common reason PR research fails to generate coverage. We help clients shape the questions before anything goes to field.
How Quickly Can You Turn Research Around?
Many of our projects move from questionnaire sign off to data delivery within 24 hours.
More complex, international or hard-to-reach audience studies take longer, but we set realistic timelines upfront and stick to them.
Do Journalists Care About Methodology?
They do, and so do their editors.
The first hurdle is asking the right questions. The second is how respondents are recruited, vetted and incentivised. Credible methodology is often the difference between a story that runs and one that gets challenged.
Survey fraud is a growing problem. AI has made it cheaper and easier to generate fake responses at scale, and most quality frameworks haven’t kept pace. Ours has.
We’re transparent about how our data is sourced, sampled and structured so agencies can answer those questions confidently.
Can You Reach B2B Audiences?
Yes.
We regularly conduct research among senior decision-makers, business leads, IT decision makers, office workers, industry professionals and specialist B2B audiences across global markets.
Why Use a Specialist PR Research Agency?
PR research isn’t quite the same as traditional market research.
The objective isn’t simply to collect data. It’s to uncover insights that are credible, newsworthy and capable of driving media coverage.
That’s why we build every project around three principles:
- Strong methodology
- Genuine respondents
- Headlines worth publishing
What does PR research cost?
PR research doesn’t have to cost what the big agencies charge. Instead, we offer transparent pricing based on your audience, sample size and methodology.
Because we’re built specifically for PR research, we keep costs straightforward and competitive without compromising on methodology or data quality.
No project minimums, no hidden costs and flexibility around the number of questions you can ask. You know exactly what you’re paying before anything goes to field.
Our Credentials
Everything you need to know about how we work, what we’ve built and who we’ve worked with.
Contact us to see our ‘Built for PR Research’ deck.
Get in Touch
Obsurvant is a UK-based PR research agency working with brands, communications teams and public relations agencies across the UK, Europe and internationally. From nationally representative polling to specialist B2B audiences, we help organisations generate credible, media-ready research quickly.
Tell us about a project you’ve run before and we’ll tell you what it would have cost with Obsurvant.