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Case Studies

Whatever your industry, audience or question, we’ve got the answers.

CASE STUDIES

Boomtown: Four Years of Partnership and Insights 

Four years, 50,000+ surveys and in depth analysis — how audience research contributes to Boomtown’s continuous evolution.

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"The research has turned thousands of voices into clear, actionable insights that shape everything we do, from the lineup and programming through to the on-the-ground experience. It means we’re not just creating a festival, we’re building it alongside our community."
CASE STUDIES

The British Library: Monthly Brand Tracker

To better understand its audience and the motivations behind their visits, the British Library partnered with Obsurvant to run an ongoing tracker.

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CASE STUDIES

Understanding Corporate Climate Responsibility with the Climate Majority Project

We were approached by the Climate Majority Project to help them on their mission to connect people regarding the climate crisis.

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Our experience working with Rosie and the team at Obsurvant was a pleasure from start to finish. They could not have been more helpful, guiding us through the process very quickly and efficiently. They went above and beyond, particularly during the planning phase and also in interpreting the results once we'd received them. Survey responses are good, capturing exactly the ‘sustainability decision maker’ audience we were hoping to reach, and the process ran exactly as we'd expected.
Nick Hajdu, Business Campaign Team
CASE STUDIES

Peace Direct

Peace Direct was interested in understanding public awareness of its brand and cause, as well as perceptions and attitudes towards peacebuilding.

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"This piece of work was the first of its kind for Peace Direct, so the guidance and support of the Obsurvant team in ensuring our survey was as robust as it could be was really valuable. The campaign was turned around impressively quickly, and the insights we have gleaned through this work have really helped us to understand not only how well recognised Peace Direct is, but critically how well understood local peacebuilding is."
Gemma Britton, Head of Fundraising and Communications
CASE STUDIES

Brewgooder

Brewgooder sought to better understand UK beer drinking habits, focusing on factors like type and brand preference, and the differences in purchasing behavior between pubs, restaurants, and shops.

Additionally, they wanted to delve deeper into how their audience, as well as beer drinkers in general, perceive ethical and impact-driven brands.

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"Partnering with Obsurvant provided us with valuable insights into our target consumer and the impact of ethics on purchasing behaviour. These findings have helped shape our marketing strategy and strengthened our discussions with retailers. Excellent value, high quality data."
Charlie Rose Mills, Marketing Controller at Brewgooder
CASE STUDIES

Wahaca

It’s always a treat to work with brands whose products you love.

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“Obsurvant helped us understand what our customers are looking for from a restaurant and specifically from Wahaca. This research is helping to steer our marketing strategy for this year and long term, too”.
Ed Latham, Head of Marketing at Wahaca
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Save Your Wardrobe 

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The Hunger Project

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Calvium x NHS North East London

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EO Charging

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Lost Village

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Rude Health

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Boomtown

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Gorillas

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