Introduction
We were approached by the Climate Majority Project to help them on their mission to connect people regarding the climate crisis.
The Climate Majority Project empowers people across the UK to take impactful climate action where it matters most. They do this by providing financial and practical support to climate initiatives, connecting individuals with effective grassroot campaigns, as well as working on policy influence, public awareness campaigns and skills training.
Our research aimed to explore business attitudes to mitigation and adaptation, and the need for better environmental regulation and policies to make this happen. Additionally, we examined how businesses are currently working toward these standards and whether employees feel empowered to address environmental challenges within their organisations.
Our Approach
We conducted a survey of 500 senior professionals from large organisations with expertise or business interest in ESG and sustainability. The research explored:
- The challenges businesses face in meeting environmental commitments
- Perspectives on government regulation in supporting corporate sustainability
- Personal opinions on the level of change required within industries to achieve environmental responsibility
Research Insights
The findings highlighted several insights into climate responsibility within businesses, particularly the value-action gap—the difference between what people believe they are doing and the level of change required to meet climate targets.
The value-action gap is a recognised challenge in climate research. Collecting accurate data on behaviors and beliefs is essential for improving climate reporting and ensuring effective action. Addressing the discrepancy between real-world actions and stated commitments is critical in driving meaningful progress.
This research provided the Climate Majority Project with valuable insights to support their work in climate advocacy and corporate engagement.